Brand Experience for Business Success

“Apple is an excellent example of building an organization, from products to market, around the people who will participate in the experience. Particularly for graphic designers and other creative types who grew up appreciating Apple but perhaps being unfamiliar with what marketing is and how it works, Apple Computer, Inc. is a textbook case of a company successfully identifying the needs of their market and participants.” (Dirk Knemeyer – Thread Inc.)

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