“As a designer, I would love to be able to control more of the environment and experiences of my customers. Identically, as a business person, I would love to be able to control more of the environment and experiences of my customers. After all, the user experience is influenced by far more than the applications we are creating. And in order to best do our jobs, we must reach beyond our limited charge and traditional thinking to look at the problem in a more holistic way. It is what we get paid to do; it is part of what makes us designers.” (Dirk Knemeyer)