Beyond the lab: Gathering holistic, qualitative user experience data

Making UX measured. The power of numbers.

“The field of User Experience is increasingly under pressure to gather qualitative data in shorter amounts of time. As a UX professional, I’m on the hunt for novel methods and approaches that facilitate the collection of meaningful information about users’ emotions and engagement. A central tenet of User Experience is the importance of gathering revealing, informative, powerful data about the user experience by engaging with users. For example, during usability tests, users interact with Web sites, applications, products, and concepts and give us detailed feedback as they go. Whether you are a UX designer, developer, marketer, engineer, or in executive leadership, seeing users use your product first hand is invaluable.”

Heather Wright Karlson a.k.a. /hwrightkarlson | @uxheat ~ UXmatters

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