What’s real and what’s not?
“Design needs simplification but not generalization. You have to look at the research elements that stand out: the sentences that captured your attention, the images that struck you, the sounds that linger. Portray those, use them to describe the person in their multiple contexts. Both insights and people come with a context; they cannot be cut from that context because it would remove meaning. It’s high time for design to move away from fiction, and embrace reality – in its messy, surprising, and unquantifiable beauty – as our guide and inspiration.”