“As information architects, we have the opportunity to learn when our constituents are thwarted by information structure. If possible, we should observe actual performers doing actual work in actual work contexts. We should understand what performers need to know, what is better referenced and what is best supported. We should understand the pressures, activities, accountabilities, interruptions, relationships and consequences of good and flawed performance. And we should measure.” (Thom Haller – ASIS&T Bulletin February/March 2010)