“User Experience (UX) has become an increasingly important consideration in the design of technology. As part of a corporate wide strategic initiative focusing on creation of platforms, Intel has been steadily shifting toward a more holistic and user-centered approach to the design and development of technology. In essence, Intel’s platform approach is about integration of technology, ingredients, infrastructure, and service or content to ensure the creation of new end-user value.” (Beauregard, R. et al. – Intel Technology Journal)