Deep understanding through some deep human learning.
“(…) UX designers and researchers need to be the co-creators of intelligent solutions to make sure AI technology works for people and society. More than ever, we must consider the capabilities and roles of human versus machine. When should machines make decisions and take action, and when should they augment or support people making decisions? How will these AI solutions make people feel? Do people feel like the solution is trustable, easy, and fun, or do they feel frustrated or even potentially endangered? UX professionals must act to learn, share, collaborate, and participate in cognitive technology research and development both at a strategic level and as a part of the product development process. We should also get involved in governance. We encourage UX professionals to join us and continue this dialog so that we can help create a better world.”