“Over the past several months I’ve proposed Architecture differs from design in its strategic and political positioning. In the last article, I suggested User Experience Architecture is at its best when it forces the business to question its assumptions about its market, its offerings, the technologies it depends on, and ultimately its vision. Do all businesses benefit equally from a User Experience Architecture? When is the time, effort and cost valuable, and when is it unnecessary? Hasn’t business done just fine for the past several thousands of years without a need for a User Experience Architecture? Why now?” (CHIFOO)