Analysis, Plus Synthesis: Turning Data into Insights
“Conducting primary user research such as in-depth interviews or field studies can be fairly straightforward, when compared with what you face upon returning to the office with piles of notes, sketches, user journals, and audio and video recordings. You may ask, What should I do with all this data? and How do I turn it into something meaningful?” – (Lindsay Ellerby – UXmatters)