A new research focus on service design: A report by the Design Council

Taking the temperature of a new upcoming field.

“Due to the lack of clarity, definitions and nascent field as a discipline, instead of calling it service design, they recommend a focus on the role of design in service innovation and for specific sectors. More research is needed in the design in the service sector. Service design academics need opportunities to engage with larger, established businesses who would benefit from service design practices. Linking business and design schools and considering the impact agenda, as well as linking design with innovation studies and policy communities.”

(Yoko Akama ~ Service Design Melbourne)

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