A brief history of content strategy

Every field should know its history and be proud of it.

“Content strategy is a new ‘old thing’, as old as publishing itself, so it’s potentially a foolhardy exercise to lay down a history – although we won’t let that stop us, oh no! (…) When it comes to web content in particular, whether technical content or marketing comms, content strategy has experienced exponential growth in the past decade.”

(Fiona Cullinan a.k.a. @fionacullinan ~ Firehead) ~ courtesy of infochef

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