All posts from
November 2017

The mythical UX designer: Five common misconceptions

Added on 29 November 2017 Peter Bogaards

Myths are eternal stories of fantasy in the minds of many.

“Exploring the truth about the type of people who do UX. Ah, the UX designer. A mythical figure in high demand these days. Sought after for their skills in empathizing with customers, designing digital products that people love, and their peculiar love of collaboration. Their natural habitat is anywhere there are interfaces to problem solve for – in product-based companies like Adobe or Shopify, in-house at some of the largest institutions such as banks or government, and selling their services at agencies like the Nielsen Norman Group and Pivotal Labs. But what’s the truth behind the rumors about this particular creature, and if you are considering becoming a UX designer, what are some of the misconceptions you might have? Let’s bust five myths about UX designers, and I’ll share some of my personal experiences along the way.”

Linn Vizard a.k.a. /linnvizard | @wittster ~ Adobe Creative Cloud ★ courtesy of @peterme

Customer Experience: Moving from moments-of-delight to moments-of-transformation

Added on 27 November 2017 Peter Bogaards

Some really deep thinking regarding human experiences, situated in the 21st century.

“Recently I read research reports on Customer Experience (CX) that I should have found unsettling but thanks to the journey of discovery I’ve been on during the last few months, which included slaying a rather pesky design hydra, I have embraced this as the start of exciting transformational things to come. “

Werner Puchert a.k.a. /wernerpuchert | @weenerdawg ~ Extraordinary Blog ★

The UX of AR: Toward a human-centered definition of Augmented Reality

Added on 27 November 2017 Peter Bogaards

Augmentation of the mind, not of ‘reality’.

“The challenge with tech-oriented definitions is that they tend to keep the tech at the heart of the matter and neglect the people, or end users. As a result, applications are driven by what kind of technology is available for an AR-enhanced project, rather than being driven by the type of human experiences we want to create through augmentation. To resolve this, we need to bring user experience more prominently into the AR conversation.”

Kieran Evans a.k.a. @kieranevans1 and Jes A. Koepfler a.k.a. @jeskak ~ UXPA Magazine ★

Design concepts: Creative thinking and exploration to develop and select ideas

Added on 16 November 2017 Peter Bogaards

From idea to concept. How about execution?

“A good concept can make your design more interesting. It can add depth and meaning to your work. A concept helps you generate new and related ideas. It also guides your thinking and design decisions. Your ability to develop concepts, your creativity, can help you stand out from other designers. So how do you go about developing a concept for a project?”

Steven Bradley a.k.a. /vangogh | @vangogh ~ vanseodesign ★

Design Research at the crossroads of education and practice

Added on 10 November 2017 Peter Bogaards

Deep thinking into one of the wicked problems of design research in academia and in practice.

“This paper takes an experiential perspective in describing the current situation in design education and design practice as seen through the eyes of someone on the ground at the crosshairs between research and design in education and practice. The current situation is marked by the fact that practice leads education in the integration of research with design. The integration is going well. The biggest challenges are the incompatibilities between how design research is done in practice and how research takes place at the university.”

Elizabeth B.N. Sanders a.k.a. /sandersliz ~ She Ji: The Journal of Design, Economics, and Innovation 3.1 ★

Seven steps to creating a solid UX strategy

Added on 6 November 2017 Peter Bogaards

Seven, that’s all.

“Everyone knows that the first step in any business venture is research on the path to creating a strategy. This strategy determines how you’ll function and guide the decision-making process. A website project – whether it is for a business or not – should follow the same concept. Without a solid user experience strategy, the design is likely to lack the features, elements and overall usability that make the website popular among visitors. While the idea of creating a UX strategy might not sound like a lot of fun, it’s a valuable exercise. And when done well, and with purpose, can definitely be enjoyable!”

Carrie Cousins a.k.a. /carriecousins1 | @carriecousins ~ designshack ★

Level-up email campaigns with Customer Journey Mapping

Added on 3 November 2017 Peter Bogaards

Journey mapping for all areas.

“Customer journey mapping is a visualization technique that helps marketing specialists, user experience designers, and product and business owners see the journey people take when interacting with products and services. It is a great way to put on your customer’s shoes and see where your business fails to deliver a great user experience.”

Yuri Vedenin a.k.a. /yurivedenin | @yuri_vedenin ~ Smashing magazine ★

The internet of things: Interaction challenges to meaningful consent at scale

Added on 2 November 2017 Peter Bogaards

Giving consent respects humanity.

“Having strong, clear apparency to real semantic and pragmatic transparency as a backbone to meaningful consent will also help clarify risks within the data flows of large-scale, heterogeneous IoT infrastructures, from homes to cities to national infrastructure. Overall, by improving apparency to s/p transparency, we make meaningful consent possible. When meaningful consent becomes part of a system, entirely new kinds of services may be imagined that create value based on visible, shareable data. We can also make services more resilient. To get there, we need the design acumen of HCI researchers and UX practitioners to help design, deliver, and evaluate apparency interactions at IoT scale.”

M.C. Schraefer et al. ~ Interaction magazine Volume XXIV.6 ★