All posts from
August 2016

Designing desirable experiences

The holy trinity: Usable, useful and desirable experiences.

“There is no justification for designing something that doesn’t solve a problem. However, the whole world is ready to consume things based on their aesthetic elegance. We cannot ignore the value of beauty. So, as a designer, if you can use your problem-solving ability to create a product that has great utility—as well as characteristics such as desirability, elegance, and beauty—and inspires pride of ownership, you can create a delightful ownership experience. Human emotions such as joy, pride, and love will enrich your product experience and actually give life to the product, making its ownership compelling and truly fulfilling.”

Arindam Roy a.k.a. /arindam-roy ~ UXmatters

Understand the social needs for accessibility in UX design

Adding social value as designer is a must.

“As designers, we need to plan and design for accessibility in UX projects. We have the responsibilities, not only to our profession but also to our users and society, to design accessible digital solutions. One simple method of including accessibility in our UX projects is to assign a disability to one of the personas. Another method is to follow the Web Content Accessibility Guidelines (WCAG), as developed by the W3C (directed by inventor of the World Wide Web, Tim Berners-Lee) and inspired by the UN convention principles. As a community, we can remove discrimination against people with disabilities and protect their rights to be part of the society. By doing so, we will create access for all products and services that will delight everyone.”

Ruby Zheng a.k.a. /rubyzheng ~ Interaction Design Foundation

10 practical tips for increasing the impact of your research insights

We’re still at the level of (practical) tips, tricks, and do’s/dont’s.

“Turning research insights into positive action is a combination of what you do but also what you are able to empower others to do. Knowing your audience and bringing the right mindset to the table can go a long way to making an impact in your organization.”

Mike Katz a.k.a. /mike-katz ~ Boxes and Arrows

Cybernetics and Design: Conversations for Action

Becoming a classic for design in the new millenium.

“Working for decades as both theorist and teacher, Ranulph Glanville came to believe that cybernetics and design are two sides of the same coin. Working as both practitioners and teachers, the authors present their understanding of Glanville and the relationships between cybernetics and design. We believe cybernetics offers a foundation for 21st-century design practice.”

Hugh Dubberly a.k.a. /hughdubberly | @DubberlyDesign and Paul Pangaro a.k.a. /pangaro | @paulpangaro ~ Dubberly Design Office

When and how to create Customer Journey Maps

As said before. Customer journey maps, the personas of the 2010’s.

“Journey maps combine two powerful instruments – storytelling and visualization – in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful.”

Kate Williamson a.k.a. @kateawilliamson ~ Nielsen Norman Group