Homepage Real Estate Allocation
“On average, sample sites evenly distributed valuable screen space between content, navigation, fluff, blank areas, and system overhead. Areas of user interest should occupy more than the current 39%.” (Jakob Nielsen – Alertbox)
“(…) the results of a survey conducted by the Asilomar Institute for Information Architecture in January 2003 in preparation for the Leadership Seminar at the ASIS&T IA Summit.” (