“(…) the science of designing the labelling, navigation, organization and search systems to help people find and manage information more successfully.” (Chris Rourke – User Vision)
“This discipline is applicable to every project that delivers anything with interaction (an online interface, a document, a process).” (Paula Thornton
– TDAN Perspective)
“Poor information architecture and difficult-to-follow pathways seem designed to turn away the potential Cisco customer” (Louis Rosenfeld – Internet World)
“When you graduate, you will be able to develop structures of information directed to specific audiences (…)” (University of Baltimore – School of Information Arts and Technologies)