“(…) it has become clearer to people that just calling yourself an IA or UE analyst is no longer a passport to employment” (Andrew Dillon – ASIST Bulletin 27.6)
“(…) traditional testing does not necessarily give a complete picture at how effective a site or application is in terms of meeting business goals.” – (Tom Farrell – Frontend Usability InfoCentre)
“Non-technical computer users don’t read manuals and stick with known procedures, no matter how inefficient” (John M. Carroll & Mary Beth Rosson – Winterspeak)
“(…) to set the standard in excellence for the online customer experience by delivering best-practice, high-value Internet solutions” (About Web QoE Workgroup)
“Only that which is understandable can the designer express clearly in his or her work. Clarity of purpose makes him or her determine the media.” (DesignArchiveOnline – 20th Century Information Design)