“How many times has this happened to you? You’ve finished presenting the results of your usability testing, heuristic evaluation, or other user research activity, feeling great about the positive impact your recommendations will have on a product’s user experience. The audience smiled and nodded along during your presentation. Most of them agree with your findings and seem genuinely impressed by the work you’ve done. But, later on, you face the reality that few of your recommendations have gotten implemented fully—and many, not at all.” (Jim Ross ~ UXmatters)