“This poster presents a case study in which Marketing and R&D departments of a large company collaborated in a context mapping project. Emphasis was placed on exploring who the results should be communicated to and in which way this communication should be conveyed. The presented case study shows that user experiences fit the domain of R&D, and that an intensive process involving various stakeholders throughout the organisation is necessary.” (Froukje Sleeswijk Visser and Pieter Jan Stappers – Include 2007 Papers, posters and workshops)