“(…) when a UX designer is integrated into an agile team and helps model the business processes, interaction channels, and user behaviours at the start of a project, it gives everyone a clear, common vision of what they’re working with, and it provides a foundation to build upon going forward. When a UX designer asks the right questions during evaluation, the models evolve, the requirements become clearer, and ‘bad ideas’ are caught before it’s too late. And, when a UX designer facilitates group thinking and collaboration on a daily basis, design decisions get made faster and team members have a stronger sense of ownership of the final product.”

(Andrew Wright ~ nForm)