“The reason I think this is important is that I’m seeing too many people buy into User Experience methodologies that are half-baked, if baked at all. User Experience, for most people, boils down to making pretty interfaces. Good color palettes, Flash for everything, and anything that sort of looks like a Mac interface are often presented as the whole of good User Experience. I’m not saying these things aren’t good and very, very important; they’re just one small piece of the much larger User Experience field.” (RJ Owen – InsideRIA) – courtesy of thehotstrudel