What is Design Thinking Anyway?
“Toward the end of the nineteenth century, American philosophers such as William James and John Dewey began to explore the limits of formal declarative logic — that is, inductive and deductive reasoning. They were less interested in how one declares a statement true or false than in the process by which we come to know and understand. To them, the acquisition of knowledge was not an abstract, purely conceptual exercise, but one involving interaction with and inquiry into the world around them. Understanding did not entail progress toward an absolute truth but rather an evolving interaction with a context or environment.” (Roger Martin – Design Observer)