“What if, in addition to (or perhaps even instead of) managing content types, templates, and taxonomies, our CM systems managed stakeholders, goals, audiences, information, and publications. What if instead of simply automating Web site creation, our systems managed the full domain of issues involved in collecting and distributing information? Systems these days are quite good at making the details of CM easier, but are no help at all with the big picture. In fact, they leave most organizations with the mistaken idea that they have confronted their CM problems simply be installing a CMS. In this talk, I’ll lay out the contours of the full CM domain of issues and discuss what you can do to confront them with or without software.” (Bob Boiko – Plone Conference 2006)