UX is the outcome, interacting with content.

“Good UX is all about getting out of the user’s way. A successful ecommerce site makes it phenomenally easy to shop, deeply evaluate, and compare products. The best sites let the audience do these things without even paying attention to how they get from product description to comparison chart to category page. Good content is about the same thing. The best content doesn’t draw attention to itself, but focuses instead on its subject matter–the information you as a marketer want to impart. Good UX is also about knowing what your user wants. Do the work up front (or have an agency do it) to figure out what your user wants, what they would ask if you were standing face to face. Don’t be afraid to ask the question, ‘Did you find everything you needed today?” in whatever form you can. Pay attention to the details of all your content. Improve what you have first, identify the gaps, then start knocking them out one step at a time.”

Augustin Kendall a.k.a. /augustinkendall ~ Portent ★ courtesy of petermorville