Switching labels or is technical communication now finally addressing a general audience?

“Technical writers should repurpose their information-rich content into content marketing deliverables that can be used to build relationships with potential audiences in the market. This content can help establish thought leadership, visibility, and trust with your audience so that when you start releasing and mentioning your 1.0 product, your audience adopts it.”

Tom Johnson a.k.a. @tomjohnson ~ I’d rather be writing