Draft chapter – “Although weblogs are perceived as low-threshold tools to publish on-line, empowering individual expression in public, there is growing evidence of social structures evolving around weblogs and their influence on norms and practices of blogging. This evidence ranges from voices of bloggers themselves speaking about the social effects of blogging, to studies on specific weblog communities with distinct cultures (e.g. knitting community described by Wei, 2004, or Goth community described by Hodkinson, 2004), to mathematical analysis of links between weblogs indicating that community formation in the blogosphere is not a random process, but an indication of shared interests binding bloggers together (Kumar, Novak, Raghaven & Tomkins, 2003).” (Lilia Efimova & Andrea Ben Lassoued – Mathemagenic)