Wayshowing: A Guide to Environmental Signage Principles & Practices
By Dr. Per Mollerup (Director of Mollerup Designlab) – “Thus wayshowing relates to wayfinding as writing relates to reading and as speaking relates to hearing. The purpose of wayshowing is to facilitate wayfinding. Wayshowing is the means. Wayfinding is the end. The introduction of the term wayshowing is an important contribution to information design.” (Reviewed by Rune Pettersson)