“Adaptive Path co-founder and principal Jesse James Garrett’s accolades range from creating seminal works on user experience to coining the term AJAX. Ahead of his UX London presentation, he talked to us about The Elements of User Experience a decade on, how service design relates to user experience, and his pick of future UX rock stars. (…) the phenomenal success Apple has had in the last ten years has been a double-edged sword for us.” (Jeroen van Geel – Johnny Holland Magazine)