Whenever something gets real, people start to ask for ‘strategy’. Without any vision. Where are the UX (design) visionaries?

“A big part of this change is a growing awareness of design outside of our field, partially due to the design profession’s efforts to educate others. Only 10 years ago a business magazine called to interview me about these strange positions we were hiring for that required having a deep sense of empathy and an ability to collaborate with others to design innovative solutions. That same magazine now has a regular design feature. It’s my belief that coverage in popular media, including books, articles, and blog posts highlighting what designers really do and how that adds value, has significantly helped the profession grow.”

Jon Innes a.k.a. /innesjon | @innes_jon ~ UX Magazine ★