UX research is essential to product success

Seeing, knowning, and understanding are just part of wisdom.

“To change the mindset of your stakeholders from being naysayers to being advocates for user research, you must help them understand how research can add value to their product and that learnings from user research are an indispensable asset to a product team.”

Apurvo Ghosh a.k.a. /apurvo-ghosh-hfi-cua™ | @Apurvo_Ghosh ~ UXmatters

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