“The conclusion of the Nielsen Norman Group’s April 2010 study of iPad usability is that it has problems and more standards are the solution. Yes, the iPad is imperfect, but resorting to standards as the solution is an antiquated reaction that fails to consider how interactive systems have evolved. We’re not usability engineers anymore (not most of us, anyway); we’re user experience designers. Experience is more than just usability.” (Fred Beecher ~ Johnny Holland)