When even the popular press gets into a DTDT conversation, we haven’t done a great job.

“The key can be found in ensuring that the UX is designed end-to-end from a core understanding of the user through to design and delivery, whereas the UI is the presentation designed to expose the power of that design process underpinning the UX for the user. Combined, UI and UX are the two different aspects that literally define the success of your product.”

(Sarah Deane a.k.a. @4HourUX ~ Huffington Post) ★