“It was a breath of fresh air not to be surrounded by fellow ad folk. Maybe you were there, but I didn’t spot you or find your tweets. There were certainly some designers and UX people. I found the lecture a mixed bag – it was certainly a lecture rather than a presentation. During the introduction and the conclusion Tufte seemed rather uncomfortable whilst reading from notes. But the core of the content, around analytical design, was delivered away from the lectern and that was when Tufte and the lecture came to life. My take out from the evening was that information doesn’t care what it is; but how it is brought to life is critical for its interpretation and power as a communicator. ‘Whatever it takes’ was Tufte’s recurring theme about how to visualise data, avoiding being a slave to a particular methodology.” (MBA Blog)