“Use of the mobile phone is an immensely significant social and cultural phenomenon. However, market hype and utopian dreams greatly exaggerate its importance. The fundamental issue for sociology is the process of change. Bound up with contemporary issues of change, the mobile phone is a prime object for sociological attention both at the macro and micro levels of analysis. This article considers the strengths and weaknesses of four methods for studying the sociality of the mobile phone (social demography; political economy; conversation, discourse and text analysis; and ethnography), the different kinds of knowledge they produce, and the interests they represent.” (Jim McGuigan – Human Technology) – courtesy of annegalloway