“To accomplish the good intentions of persuasive design, we need to do more than design to get people to act. We need to create content that influences people’s thinking in a positive way, motivates them to act, and makes acting easier. As the UX design industry pays more attention to content, we’ll be better prepared to influence what people do and think—and have a real chance at making the world a better place, online and off.” (Coleen Jones ~ UXmatters)