“I’m sitting in a conference room with a coworker and two clients. It’s chaotic, hot, and a challenge just to walk around without tripping on the mess surrounding us. We are in the midst of designing and are buried in paper and sharpies and flipcharts. The walls around us are covered with consolidated data from requirements gathering and flipchart pages we’ve filled with our thought processes. Every few minutes, we need to retape some piece of paper that’s in danger of falling into a crumpled heap on the floor. Then, suddenly, I’m gripped with the feeling of déjà vu. It seems like I’m working on the same design I’ve worked on a thousand times before—and I’m getting bogged down in the details to boot! It’s at once disheartening and terrifying. But I’m the lead on this project, so I need to drive the team forward—which presents a challenge at this particular moment.” (Traci Lepore – UXmatters)