“Jef Raskin, my father, helped develop the Macintosh, and I was recently looking at some of his old documents and came across his February 16, 1981 memo detailing the genesis of the Macintosh. It was written in reaction to Steve Jobs taking over managing hardware development. Reading through it, I was struck by a number of the core principals Apple now holds that were set in play three years before the Macintosh was released. Much of this is particularly important in understanding Apple’s culture and why we have the walled-garden experience of the iPhone, iPad, and the App Store.” (Aza Raskin)