Wilson, T.D. (2005). Review of: Battelle, J. The search: How Google and its rivals rewrote the rules of business and transformed our culture. Boston, MA, London: Nicholas Brearley Publishing, 2005. Information Research, 11 (1) – “Perfect search – every single possible bit of information at our fingertips, perfectly contexualised, perfectly personalized – may never be realized. But the journey to find out if it just might be is certainly going to be fun.” – (Information Research 11.1)