“Design professionals often decry the lack of importance and investment their companies place on design. After all, most software projects revolve around a product’s engineering, to the ongoing detriment of its design—not to mention the chagrin of so many designers, who wriggle uncomfortably toward the bottom of the food chain. But there is a good reason for this: products can be very profitable without investing a single penny in interface design—at least, beyond the user interfaces the engineers build. Indeed, at least in the early stages of a market or company, resources dedicated to intentional interface design are often a bonus rather than being viewed as a necessity. Sound crazy? Consider the natural and normal evolution of a software product.” (Dirk Knemeyer – UXmatters)