“I was recently asked to describe what a user experience designer does in less than 7 words. I could only narrow it down to 16: A UX Designer designs or enhances products, services and environments based on a holistic consideration of the user’s perspective. Pulling it all together, the tactics described in this presentation are intended to help you prove the ROI of UX. To me, that means: Proving to our clients and potential clients that designing their products or services with a holistic consideration of the user’s perspective will reap larger returns than other potential business investments.” (Erin Young)