“Like all of Rosenberg’s observant myths, the misguided belief that statements like these can be made (and more importantly believed!) is the great red herring of usability ROI research. Let’s rid ourselves of these top-down, macro-level assertions and get down to the real work of analyzing specific usability interventions at the project level. Only through rigorous and in-depth analysis can larger patterns emerge and applications be developed.” (Scott Hirsch – Net Now) – courtesy of ia slash