“(…) standards are created over time. Use them based on your interpretation of their ubiquity and deconstruct which aspects of the system are truly standardized and which are variations on the theme around the standard. Conventions are to be respected, but use them within contexts and realize that using conventions outside their originating contexts can be troublesome for users who are expecting too much of the convention, but that convention may not work precisely in the new context you are designing in (…). Patterns and guidelines are tools to bring organization to the overwhelming infinite possibility of solutions. Don’t get caught laying on your laurels though and forgetting that our greatest asset as designers is creative discovery towards innovation through empathy.” (David Heller – uiGarden.net)