Abstract: “The intent of experience innovation is not to improve a product or service, per se, but to enable the co-creation of an environment in which personalized, evolvable experiences are the goal, and products and services are a means to that end. Profitable company growth will then result from individual consumers co-creating their own unique value, supported by a network of companies and consumer communities.” (C.K. Prahalad and Venkatram Ramaswamy – MIT Sloan Management Review) – courtesy of shiv singh