The mobile experience is nothing like desktop
“I put together this list of typical differentiating attributes of the two experiences. It’s not 100% correct because in some cases the reverse will be true … for example people using desktop computers are often in a hurry and don’t have time to waste and sometimes people using mobile phones are sitting in a hospital with hours to spare. But it’s a reasonable guide that shows how polarised the experiences are.” (Nathanael Boehm)