“The brain is tuned to mirror the behavior of others, so if your passionate curiosity is stronger than the other person’s passive disinterest, you have a chance to ‘infect’ the other person. It’s not just that you know what’s exciting, wonderful, fascinating about a topic — it’s that you genuinely feel it, and this is reflected in the way you talk about it, not just the actual content of your words. Passion breaks through.” (Kathy Sierra – Creating Passionate Users)