Dirks presentation from BayDUX on December 8, 2004 – “The term ‘user’ is outdated and dehumanizing, but it is understood and accepted by most organizations in our industry. (…) Every member of a UX Design team should be involved in different types and levels of research. It should be hard-coded into every function. Research is the most important part of good design.” (Dirk Knemeyer – Involution Studios LLC)