“The EPIC Conference promotes the use of ethnographic investigations and principles in the study of human behavior as they are applied in business settings. By understanding people, what they do, how they do it and how these change over time, we can create better business strategies, processes and products, as well as enhance and simplify people’s lives. Beyond this, the conference aspires to promote the integration of rigorous methods and theory from multiple disciplines into business practices; to advocate business decisions based upon sound research; to promote public recognition of practicing ethnography as a profession; and to support the continuing professionalization of the field.”

(EPIC 2012)