“As web designers and information architects, we often dismiss deep consideration of content when we design interactive experiences. By content I’m not only referring to the various forms of text (e.g., headers, body copy, error messages) but also imagery, graphics, and videos or audio that make up the full interactive experience. Sure, we have a sense of what content is available, and we’ve likely considered it to some extent when creating flows, wireframes, and prototypes. But the design artifacts that we create represent only part of the overall user experience that we’re designing. The content that sits inside of our design framework is often the final arbiter of success, yet we sometimes diminish it’s importance and separate ourselves from it. The more we separate our design activities from content development, the greater the risk of design failure.” (Christopher Detzi – Boxes and Arrows)