“(…) I think that the iPod represents the tip of the iceberg. The iPod heralds the emergence of a new 21st century industry that I will call, for lack of a better set of words, consumer infotronics. The reason why we need a new term to describe this industry (versus calling it a new category) is that it is about going beyond what the consumer electronics industry currently represents.” (John Maeda – Simplicity)