“These aren’t formulas for determining the ROI of migrating to standards, but they are some pretty good financial justifications. ‘It’s what all the cool sites are doing’ shouldn’t be your only point when arguing for a switch to XHTML and CSS. The economic benefits of standardization are tangible. Once we can quantify them, businesses will begin realize the true promise of the Web – interoperable content freely shared.” (Jeffrey Veen – Adaptive Path) – courtesy of lawrence lee