“Businesses that historically have approached things in a purely scientific manner are now trying to engage their users at a more fundamental level. Through great experiences. And great experiences, the way in which these stories unfold, have this innate ability to change or enhance the way in which people view and interact with their world. We’re not advocating that we throw our concerns about platforms and technology considerations out the window but rather how best to combine them with thoughtful, engaging design principles. The Art and Science behind great experiences balancing one another in harmony, embodied within the end product.” (Christian Saylor – InsideRIA)